Sweet nutrition

The idea behind Nutrally is to make sweets that are as nutritional as possible. Its founders, Filipa Rocha and Silvino Henriques, fulfilled their dream when the raised 5,000€ through the crowdfunding system, together with private investment. Since January, they have been selling sweets which contain no sugar or animal gelatine but do contain natural antioxidants, colorants and vitamins.

There are ten outlets for their products – in Faro, Braga, Aveiro, Matosinhos, Gaia, Valongo, Funchal, Guimarães, Gondomar and Bragança – but Filipa and Silvino are aiming to increase this number and are currently negotiating with retail chains. In the short term (by the end of the year), the aim is to consolidate their market presence in Portugal, and then consider moving into new markets.

About the author

Hugo Filipe Lopes:Has a degree in sociology and a post-graduate qualification in clinical nutrition from the Egas Moniz Faculty. Collaborates with a number of online publications, a trainer and nutritional therapist. Honourable mentions in the Casa da Imprensa and Lisboa à Letra competitions..