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Tag Archives: ecological tourism

Opening the way through innovation

António Ferreira is the entrepreneur responsible for Pedralva Village tourism project. Following a dozen years working in publicity and strategic planning, and somewhat “fed up with the uninteresting world and selling things that were just not necessary”, he decided to take a new path in life. Already aware of the region and its tourism potential, in visiting Pedralva Village, he discovered the opportunity he had been searching for. He set up a company with four friends and advanced with the project. And, as he said, “here we still are”. ECO123: What added value did the Pedralva Village restoration generate? António …

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