“We are what we eat” – but this raises an important question. There’s no time any more to seek out what is best, and people shop in hypermarkets as a matter of convenience. This is what lay behind Pedro Gonçalves’s business idea, which he called “Mercearia Bio” (the organic grocery). This is a concept based on an online shop, where you can look and order from the comfort of your home, but it also focuses on proximity between producer, distributor and consumer. All of this means that you can be just one click away from having certificated organic produce delivered …
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