Rcicla was the first shop in Portugal devoted to building and repairing customised bicycles by recycling material from other bicycles. Now it is also the first to build a bike entirely out of parts from a disused car, everything from the bodywork to the upholstery. The challenge was set by the Leo Burnett advertising agency, which produced a promotional video of the “Karma Project” (1). The aim is to submit a moribund vehicle to karmic purification, and to demonstrate that, apart from being a sustainable and enjoyable means of transport, a bike doesn’t have to be expensive and can be …
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